Viewers should never have to hunt for information: instead it should be presented to them on a platter. That could be an email address, link to Google Maps, a page of reviews, or an “about us” section where potential clients learn a company’s history. Clients who have to search are likely to lose interest and choose another website instead. Text and photos should line up, which could sound like an obvious point, but a cheap job looks cheap. There are lots of examples online where items don’t line up properly.
While information should be presented in a tidy fashion and easy to find, that doesn’t mean the website has to be boring. Ask about color schemes, interactive graphics, and more. Clients can click on icons for more information or they can hover over them at which time the link expands without opening. This catches the reader off-guard and potentially entertains her if, when it expands, the icon also changes. Some cool ideas that I, as the Edmonton SEO Guy might incorporate might be – as an example of a website, say, for a nursery, might be to post links inside of images of flowers which open. Pet food stores can position icons on images of animals whose eyes and mouths open wide when the mouse glides over them.
Use any media at your disposal to entice viewers with varied learning/shopping styles. Insert video tutorials, post a time-lapse presentation of past work shot, and include a lot of high-resolution graphics. Make sure audio and visual quality is top-notch.
Connect with a Mobile Society
Your audience probably uses a mobile phone to browse the internet, so create content that transfers well to portable screens Again, this is something I can help you with, and it’s not even “just a good idea” anymore since Google is clamping down on sites that are not mobile friendly. The landing page should contain a link to your mobile-friendly site where consumers can read about and even purchase products using Apple or Android technology. Make yourself as accessible as possible.
Solid Security System
One of the top reasons consumers prefer not to shop online is that they feel unsafe giving credit card details over the worldwide web. Their fears might be based on uncertainty, having never done it before, or they had a bad experience where details were stolen. You can allay those fears. When I’m making a website, I use the best protection possible to reduce the chance of hacking and identity theft. Put your customers’ minds at ease so they will make those online purchases without too much hesitation. Moreover, give them another choice: PayPal. Although the PayPal option takes clients off-site, there are many consumers who feel safer shopping this way. Even if you feel certain your website is safe, cater to the worries of a less web-savvy audience because this could increase your revenue.