Edmonton Businesses: Why You Should Add SEO To Your Business Plan

I think this is an unfortunate dilemma. SEO can be truly beneficial to businesses when it comes to marketing. You will be able to bring in highly qualified leads who are sure to turn into customers. Studies show that SEO has a better return-on-investment than the more traditional marketing outlets of print and TV advertisements. Though it is not a magic fix, it is a great way to promote visibility of your company, develop credibility, gain insight about your customers’ behaviors, and incorporate branding and get more web traffic.

Business Visibility and Branding

When people look up your services and products, it is essential to show up high in the search engine rankings. There is more to it than getting these individuals to click on your website. You will see that there is value to being in the search results for the terms that directly relate to your company. This is because most people do not conduct a search once, click through to sites and never look at them again. There is more to the mindset of someone searching, including editing of search terms and looking on multiple websites for similar products and services.

What does all of this mean regarding your business? If you come up with the search results on a regular basis, you are going to be more visible to every potential customer. There is a high likelihood that they will someday click through to your site. The more you appear in their search results, the more likely they are going to put trust in you.

Credibility of Your Business

Searchers will take a mental note of rankings for various terms they look up on search engines. This might not be a conscious matter, but it happens anyway. Having a high ranking is a vote of confidence because the search engine has deemed your site to be relevant. It is just like when we used the Yellow Pages in the phone book. If you wanted to hire a plumber, chances are you would start at the beginning of the listing for “plumbing.” The fact that you have high a high search ranking gives you more credibility.

Getting Traffic to Your Site

Website traffic alone will not bring in the money to your business. It helps to think about it regarding location. Wouldn’t you rather have a storefront in Times Square, then be located on some little known back street? Someone “walking by” your site often is much more likely to become a customer than someone who has very little odds of even seeing it. Of course, you have to make every effort to attract them with graphics, text content and more. This is ideal for helping you to sell your products and services. Nearly everyone who enters your website will be a qualified lead, meaning they were looking for your type of business at the time they found you. They already need or want what your business has to offer.

ROI-SEO

ROI (Return-on-Investment) with Advertising

There are far more rewards for using SEO tactics than the more traditional advertising methods, both offline and on the Internet. The reason for this is that it is an inbound marketing strategy. You can market to individuals who are in search of what you offer. There is no interruption in their magazine or television show. You are available when they need you the most, and that tends to be a powerful draw. It is not necessary to do a great deal of pressuring. In fact, you only have to get them to see that they need what you provide. Half of the battle is won the first time they encounter you in search results.

Gaining Amazing Insight Into Your Customers

As I mentioned before, you are sure to gain valuable traffic by using SEO techniques. You will be able to track this through Google Analytics. This wonderful tool allows you to access metrics and data about your customers to help you further your business goals. This will tell you how they browse and search, what kind of language they use, where they live, when they are most active, and what type of technology they utilize. It is incredibly important to have these details because they provide you with the means to make informed choices about your business strategy. It does not matter if it is offline or online, you will have a clear advantage with the use of SEO.

It is in your best interest to learn what SEO keywords are going to help your business the most. Once you have this knowledge, you can move ahead and make great strides to get to the top of search engine rankings. Put in this effort at the beginning of your plan, and you are certain to see big results in the form of many new customers and an increase in sales and hiring for your business’ services.

If you have questions about how to get started, reach out to me, The Edmonton SEO Guy, at (587) 402-1142. I promise that we’ll get you ranking better than ever before.

What To Expect From SEO In 2018

2017 did not have that many algorithm changes compared to previous years, but it was still an exciting year. Based on trends that emerged at the end of the year, additional observations, and a dash of speculation concerning upcoming technologies, we’ve compiled a list of predictions for where the SEO field might be headed in 2018 and beyond.

1. Vastly improved video and image searches

Online interactions have gradually become more engaging. Improved internet speeds, visual-friendly social media platforms, and a general desire to see more videos and images online have all contributed to this trend. In 2018, it is likely that Google and other search engines will improve their algorithms for this type of content.

For example, Google has recently acquired a pair of startup tech companies (Eyefluence and Moodstocks) striving to better recognize visual elements in videos and images to classify them more accurately. It’s currently unclear what specific effects this will have on SEO, but a vast improvement in search sophistication seems very likely. Businesses will have to adapt to these changes or start losing customers as a result.

2. Increased proliferation of the Knowledge Graph

Over the last few years, Google has been responding to search queries with featured snippets that contain the concise answers searchers are presumably looking for. In December of 2017, however, the use of these featured snippets declined considerably in favor of Knowledge Graph boxes containing the same information. This could be foreshadowing Google’s ultimate intent to replace featured snippets entirely with their own Knowledge Graph boxes, providing more consistent answers to their user base.

3. A dramatic increase in the number of voice searches

Smart speakers such as Amazon’s Echo and Google Home really came into their own in 2017, making it likely that you at least know somebody who has one if you don’t own one yourself. These trends seem likely to continue and even speed up as newer models are released in 2018.

These gadgets allow users to conduct internet searches using only their voice and their ears, completely changing the way SEO operates. Search Engine Results Pages, or SERPs, are currently a visual format. Most businesses consider it good enough to be placed in front of prospective customers whenever they conduct a relevant search. With voice-based search, customers may be more likely to stop the search as soon as they hear the information they need. This would place much more emphasis on being among the top results instead of merely the first page.

4. Increased customization of search results

Google has long striven to create an individualized list of search results based on the user. For example, one’s search history, browser cookies, and other online activities now have some impact on every SERP that individual sees.

As voice search (discussed above), technological sophistication, and search convenience (for more data) all increase in 2018, Google will gain more of an ability to tailor SERPs to the current user. This will present a unique challenge to businesses relying on SEO in their marketing strategies, as it will become more difficult to determine how you will rank, or even what you will rank for, on these more customized SERPs.

5. Machine learning will render search algorithm updates obsolete

Machine learning is the ability of a machine to automatically learn as it is used, making continuous changes in real time instead of waiting for a major software update. Google’s search engine doesn’t currently do much of this, as RankBrain remains the company’s deepest dive into the technology.

However, Google’s parent company, Alphabet, has spent the last few years investing heavily in AI and machine learning. While Google is yet to announce that it will be a beneficiary of this research, it seems likely that it will be. Machine learning is therefore likely to play a significant role in 2018’s internet searches.

Looking beyond 2018 for a moment, machine learning is likely to replace software updates entirely in the relatively near future. The new update process will be considerably more dynamic, operating autonomously and continuously as users feed it additional information.

6. SEO beyond Google and Bing will matter

Google is still the number one search engine and is well-positioned to retain that status for the foreseeable future, but rankings outside of Google will matter more in 2018 and beyond. Services such as Yelp, Amazon, and Siri are not technically search engines, but they do guide customers toward the products and services that rank highly on their platforms. If business owners want to reach the largest audience possible, they will have to perform SEO on these services as well as Google moving forward.

7. Hyperlocal results will take off

We actually predicted this last year and were right in that local SEO, and local search results were more prevalent than ever before in 2017. However, they did not become “normal,” meaning that Google continued to refer individuals to companies without much consideration for the physical proximity between them.

2018 is likely the year where the paradigm changes completely. As more search queries are conducted on mobile devices, and Virtual Reality gains a more stable foothold in the marketplace, any company engaged in local SEO will have to do more to rank highly for hyperlocal terms and phrases.

We feel that some of the predictions above are easy wins while others are more speculative. Regardless, we are approaching 2018 with all of them in mind to determine how we can use these trends to enhance our digital marketing strategies.

With Google innovating at unprecedented levels, SEO is becoming even harder and harder. You need an SEO expert who can get you the rankings you deserve. If you’re looking for an agency offering SEO in Edmonton, you’ve come to the right place. Contact the Edmonton SEO Guy today!

Edmonton SEO Guy
4935 55 Ave NW #216 Edmonton, AB T6B 3S3
(587) 402-1142

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