You may think that I sound a little bit cocky when I say that I know EXACTLY what I’m doing when it comes to SEO. There is a reason for that. I didn’t just wake up and decide one day that I was going to take the search marketing world by storm and put a shingle up to announce my presence at the scene.
Not at all. I had to learn this field – just like you had to learn whatever it is that YOU do. I learned, and applied, testing and documented everything I did in my early SEO days, along with the results, for a long time before I began working with clients. I don’t “experiment” with clients’ hard-earned money. I use proven results.
That’s not to say that I don’t adjust and update methods and tactics along the way. I certainly do, and it’s necessary to do so since the internet landscape is most certainly not a static one. It’s why I can call myself the Edmonton search engine Guy – because I truly am someone that lives, eats and breathes SEO.
With the internet changing so quickly, it’s important that you hand off your online marketing to someone that knows what they are doing or you’re just going to end up hurting your web properties over time, which will, in turn, hurt your business.
My History in SEO
As I just mentioned, I have been doing this for many years and have worked with multi-million dollar business to help increase their business through search engine optimization.
Not only have I worked with multi-million dollar businesses…but I’ve even been hired by other Edmonton SEO companies directly to do their work for them when they’re unable to complete the tasks for their clients.
It’s kinda surprising to me how little some of these large companies know. They are not even good at SEO; they are usually just good at marketing and client interaction (so they can get you on board, but not get you results).
I’m not saying that to insult anyone. They may be perfect at something like website design or coding, for example, but of course, that’s only one small aspect of any online campaign. They may sincerely think that they are doing all they need to do, not fully understanding other aspects of this industry – that’s why people need a dedicated SEO expert for their work.
One particular company that hired me had said that they had “already optimized” the client’s website by placing the customer’s desired keywords into the site’s metadata and that they had made sure that those keywords were correctly placed into the text, or content, throughout the various pages and posts.
I asked, “Okay, what else did you do?” They were puzzled, as though they didn’t quite understand my question. I asked, “Did you use just those keywords? Or did you intersperse LSI terms or synonyms? Did you use related words and incorporate them naturally into the H1, H2, H3 etc. tags? Did you interlink naturally between related pages? Did you get the accounts from Yelp and Trip Advisor? How about their Social Media presence?”
I asked them a lot of things like that – much of which you’ll be introduced to elsewhere here on this site. They told me that they didn’t go that far with the customer because they weren’t 100% sure how to do that – and they were supposedly a top-notch SEO company!
So, that’s a little bit about what I mean when I tell you that the more important firms aren’t always entirely up to speed about additional best practices for SEO when it comes to helping the customer with their search marketing. As far as they were concerned, their next step was going just to be to get them some Pay Per Click ads going and hope for the best. Which, of course, would be creating more expenses for the client that might or might not be helpful, especially in comparison to SEO efforts.
And, speaking of money, that brings up the topic of pricing.
This is always one of the most common questions that come along with any service. I offer a wide range of options, so it depends on what you are looking for in an SEO campaign. I would never just throw out a number without consulting with you about your specific requirements. What are your goals to begin with? Are you looking for only an upgraded site that looks awesome on a mobile device? (Which, by the way, you definitely should be looking for, since it’s critical these days to have your site not only look good on a smartphone or tablet but also function correctly so that your visitors have a great user experience.) So, creating your site to work well on mobile devices will cost a certain amount of money.
Or, perhaps you want someone to start and manage a social media campaign. While not every business needs one, many do. For example, if you’re a corner deli and want to bring in more lunchtime business, it might be a great idea to have a Facebook page where you post weekly coupons for lunchtime specials. As your search engine marketing guru, I can set that up for you, and either helps you manage it on an ongoing basis, or teach you or one of your staff members to maintain it so that you don’t have to keep paying me.
What if you have an e-commerce business? It may well be that you aren’t getting as many online sales as you feel you should. You may have all the right products, at the right, competitive price. But for some reason you don’t have the business you feel you should. I have an SEO package deal where I can first analyze where your business is appearing in the results on the major search engines (Google, Yahoo, Bing), and for what terms.
For example, you may feel that when people are looking for a “blue automatic zippity do dah widget,” that your site should be one of the first places people see. But, for some reason, you are nowhere to be found. This is frustrating to you, and you want me to help. My proven SEO analysis techniques will help uncover where your site is falling short, and why. There are strategies to put in place at that point that can help. But first we diagnose the issues, and then we fix them. That may be the only thing you want me to do, and that’s fine.
And yes, as I mentioned earlier, there is far more to what I can do going forward. We can talk about your company’s specific needs when we speak. Not only can I work on getting your website(s) into a better position in the search results, but I also can create and optimize YouTube videos that will add tons of value to your potential customers, create and manage those Facebook pages that I mentioned above, get you a Twitter account up and running, Pinterest and Instagram if those are appropriate to your business, and a lot more.
Not only that, I’m more than just a top search engine optimization pro, but I also do web design, reputation management, social media management, PPC, SEO analysis reports for existing websites, and any other form of traffic generation that you desire.
What’s Next? Contact Us
The next step is to reach out and either e-mail or call me for search engine optimization services (or anywhere in the world). It’s essential that you get your search engine optimization work done by someone like myself who knows what they’re doing, or you’re just going to be spinning your wheels. Don’t let the larger firms suck you in with their marketing skills to leave you with subpar results (if any).
I mention that I can help you no matter where you happen to be located – you may not need a search engine marketing company, but one that is an expert in your city. That’s part of the beauty of this business! We can confer by Skype, private webinars – just like conference calls – and, of course, by phone and e-mail. One of the things my clients love and look forward to most is our monthly update webinars where we share our computer screens with one another. For my local SEO clients, we do arrange to meet in person, although once we have met a few times, they, too are happy to meet online since time is money, and using the online meeting tools can help save all of us both!
And remember, I’m more than happy to do SEO work on your EXISTING website – but be aware that I will need to conduct that initial analysis that I mentioned earlier to ensure that there has been no irreparable damage done by any previous work that you may have had done on the site), or I can replace what you have by building you an entirely new one, and THEN work on getting you to the top! Again, there are so many strategies that guys like me have in our “toolbelts.”
Let me see how I can help you.
Let me be your “guy” when searching for a long-term SEO in Edmonton agency that can get your business the exposure that it deserves. Give me a call at (587) 402-1142. I look forward to working with you!